Pauline Shepherd

Pauline Shepherd runs the Market Research programme at the EOG. The core focus is to provide consumer and market understanding about the outdoor sector and wider business environment. The main areas of research include brand and retail sales and trends, and consumer trends. Pauline has worked in research for over 15 years and is accredited by the Market Research Society (MRS). Her work has involved setting research strategy as well as hands on research management. Work experience includes several years in agency research working with retail point of sales data with both retail and brand clients.

European Outdoor Group