Nina joined Patagonia's EMEA management team in 2019 and was responsible for e-commerce, retail and customer service as director of direct-to-consumer, before taking on her role as General Manager EMEA in 2023.
PatagoniaBorn in Iran, Nina Hajikhanian grew up in Austria and is passionate about sports including ski touring, surfing, kite surfing, mountain biking, yoga, rock climbing and hiking, and about exploring wild places around the world.
After completing her MBA at the University of Western Australia she worked in various countries including Spain, Singapore, Hong Kong, Germany, Austria, Australia and the UK. Prior to joining the California-based outdoor and activism company, she was responsible for the e-commerce business for Australia and New Zealand for Adidas Group and previously had gained experience in senior marketing roles, including at Red Bull.
Nina joined Patagonia's EMEA management team in 2019 and was responsible for e-commerce, retail and customer service as director of direct-to-consumer, before taking on her role as General Manager EMEA in 2023.
