EOS 2018 Announces First Keynote Speakers

Published: 24 May 2018

The European Outdoor Group (EOG) is pleased to announce the first keynote speakers presenting at the European Outdoor Summit (EOS) 2018. This year speakers will deliver presentations based around the Summit theme: The Outdoor Industry - A Progressive Business Sector, with the topic - Outdoor Digital, a key focus.

The EOS takes place from 19th to 20th September 2018 at the Clarion Hotel & Congress Malmӧ Live, in Malmӧ Sweden and online delegate registration is now open. Bookings can be made with an early bird discount rate until Friday 27th July, at the EOS website www.europeanoutdoorsummit.com

Giving the keynote presentation: Leaders in a Digital World, Liselotte Engstam is Chair at Digoshen & Advisor to the European Commission on digitalisation of corporate governance and supports leaders moving into the digital age.

“A challenging, yet exciting future awaits us. Digital technologies impact and change our world at exponential force. Companies, executives and leaders need to understand more of the digital impact to fully leverage the potential when bringing their businesses into the digital age.“

Based on leadership research and leadership engagement there are insights to build on and Liselotte’s presentation will discuss how leaders of the future will have to ‘sense at scale’, ‘involve to Innovate’ and ‘align the actions’ to take leadership into the digital age. This interactive session will explore the questions; are you coping with the increasing speed of change?  Have you figured out what you need to un-learn in order to re-learn? And are you inspiring your team and ecosystem to take action?

Also speaking at the EOS is Magnus Welander, CEO and President of Swedish outdoor equipment transportation, packs and luggage specialist, Thule Group, who will present the keynote: presentation: “From Helping to Bring Stuff to the Trailhead – to Joining in the Fun!”.

The driving force behind the transformation of Thule Group from a business associated with the automotive industry to a true sports and outdoor company, Magnus took over the role as CEO in 2010. His presentation will give delegates an insight into how the Thule Group has transformed from being the world-leader in car transport solutions for bikes, kayaks, skis and other equipment, to becoming a company that also helps consumers enjoy active lives with products such as bike hydration packs, jogging strollers and hiking packs, by holding true to their brand motto ‘Bring your life’.

The EOG is pleased to welcome the world’s largest zip manufacturer, YKK, world-leading provider of permanent odour control technology, Polygiene and Swedish company Light My Fire as Support Sponsors.

The EOG also welcomes Skåne County as the Summit’s hosting destination. Located at the most southern tip of Sweden, Skåne is just a stone’s throw across the water from bustling Copenhagen in Denmark. The province is well known for its beautiful scenery, outstanding culinary experiences and high quality of life.

Pia Jönsson-Rajgård, CEO of Tourism in Skåne, said: “We are very proud that European Outdoor Group has chosen Malmö and Skåne for the 2018 Summit. This southernmost region of Sweden has gained reputation as an interesting and upcoming soft adventure destination. Visitors appreciate the great variety of nature and how close and accessible everything is.”

Offering excellent value for money, the EOS early bird delegate place costs just 5550 SEK + VAT (approx. €550), increasing to 6550 SEK + VAT (approx. €650) from Saturday 28th July.  In addition to a full programme of speakers, the delegate rate also includes a Networking Evening, which takes place on Wednesday 19th September. Delegates can book accommodation at the Clarion Hotel, which is attached to the Malmӧ Live congress centre. Rooms at the venue can be booked directly via a link from the EOS website.