Scandinavian Outdoor Group
A cooperation between the leading outdoor brands of Scandinavia,
founded in 2000 and now including more than 50 Scandinavian companies,
SOG is not an industry association but a network and a platform for
cooperation between Scandinavian companies working outside their
SOG has always claimed, “It’s more fun to do business with Scandinavians” and is famous for its Scandinavian Villages at international trade shows around the world and for organising Europe’s largest outdoor retail training programme, the ‘Outdoor Academy of Scandinavia’.
In 2010 SOG organised the Scandinavian Outdoor Summit to celebrate ten years in the business and in 2012 SOG proudly accepted being the host for the first European Outdoor Summit in Stockholm 2013.