Tomas Vucurevic - BRAIND®

Founder and Managing Director

Tomas Vucurevic, Founder and Managing Director of BRAIND®, is one of the leading global experts for Ingredient Branding. Before establishing BRAIND in 2012, he has worked throughout his +20-year industry career in brand & marketing leadership roles for global brands such as Motorola, Swatch and Gore-Tex. 

Tomas is a familiar speaker at international events related to the importance of Ingredient Branding for a successful introduction of new materials into complex supply chains. He is in regular exchange with academic and scientific developments related to strategic Brand Partnerships through various Brand Models. 

At 53 years old, Tomas is married, and has a daughter. He Lives in Ljubljana, Slovenia and Munich, Germany and in 2020 will organise the first Plogging event in Slovenia.


BRAIND® is the only Brand Consulting firm working exclusively in the development and management of systemic Brand Networks with a focus on Brand Partnership Models such as Ingredient Branding and Co-Branding. Since its foundation in 2011 it has consulted global market leaders and startups in Europe, North America and Asia; amongst them brands like PrimaLoft® , Econyl® , Lenzing AG, Gore-Tex, We aRe SpinDye®, ISKO™Denim and Greenline Yachts. Based on its profound insights into sustainable materials and circular economy projects, BRAIND® predicts a shift from the performance driven first generation Ingredient Brands towards more purpose driven next generation Ingredient Brands.