Benjamin Göllnitz - Industry Manager Retail, Google

Benjamin Göllnitz
Benjamin Göllnitz

Speech: Always on – Consumer Behaviour in the Digital World

Are you looking for an expert on the subject of digital business who already knows the trends before the consumers have even discovered them for themselves? Then you cannot miss Benjamin Göllnitz. As Industry Manager Retail at Google Germany, he examines changes taking place in sales within the digital community on a daily basis – and moreover, he helps shape them.

As graduate of business administration, he began his career in the FMCG world at Beiersdorf, where he worked in various marketing and sales positions before moving to Google in 2013.

At the European Outdoor Summit, Göllnitz gives exclusive insights into consumer habits in the digital world. The “always on” generation that remains online everywhere and at all times makes its purchasing decisions in a completely different way to the previous generation. Even the information relating to products is obtained from sources other than window displays, advertising flyers etc. Retailers need to adapt to this and Göllnitz shows how the industry is already doing it and what still needs to be done to avoid missing the digital trend in retail.