Sally McCoy - CEO, CamelBak

Sally McCoy
Sally McCoy

Sally McCoy is President and CEO of CamelBak, the global leader in hydration. Under her leadership, CamelBak has expanded into multiple categories to deliver better hydration and to make progress toward the company’s vision to eliminate disposable beverage containers. Sally also currently serves on the board for Zumiez, retailer of skate and snow apparel & accessories.

Prior to CamelBak, Sally co-founded Silver Steep Partners—a financial advisory firm specializing exclusively in the outdoor industry. Silver Steep advised Eagle Creek, Montrail, Helly Hansen and others in their sale transactions.

Sally has spent over twenty-five years in the outdoor industry, serving as Vice President at The North Face and President of Sierra Designs and Ultimate Direction. She was a founding member of Conservation Alliance and the Outdoor Industry Alliance (OIA) and has served as board chair of each. She is also a recipient of the Outdoor Industry Leadership Award, and was named one of Outside Magazine’s Top Innovators of the Last 25 Years for her work developing women’s clothing and products for the outdoors.

Sally has climbed, hiked and mountain biked around the world, including an Everest attempt in 1987. When not working, Sally spends as much time as she can snowboarding, telemarking, mountain biking and hiking with her family.