Richard Cotter - CEO, Snow and Rock Group

Richard Cotter
Richard Cotter

Panel Discussion: Retail Development - the changing face of retail

As CEO of the Snow and Rock Group (since 2013), Richard Cotter knows all the ins and outs of the outdoor retail industry, but he has also had spells working for brands during the course of his career.But it all started out very differently: at the age of 17, Cotter left school to become a professional golfer. He focussed solely on this for eight years and tasted success through qualification for the British PGA.

Cotter took advantage of contacts within the sporting sector gained during his professional career as a sportsman to change his career path: he held various managerial positions before joining the Snow and Rock Group, including as Director at Head Sports, Managing Director at Brasher Boot Company and Brand President at Berghaus Ltd.

However, he has never forgotten his sporting ambitions and has been a regular member of various expeditions for years, including on Mont Blanc and in the Himalayas on Mera Peak and Mount Baruntse.

At the European Outdoor Summit, Cotter discusses the changes apparent in purchasing behaviour and how dealers must reach to these with international colleagues from the outdoor industry.