Transparency & Innovation Business Expert

Nina Shariati is currently transparency and innovation Business Expert at H&M groups sustainability department driving the overall Consumer facing Transparency , as well as other internal and external projects related to transparency.  During her 11 years with in H&M she has had various positions such as Buying Strategist in buying office in Stockholm, Product developer in production office in Bangladesh and Purchasing manager in Shanghai. Nina Shariati is a textile engineer graduate from school of textile in Borås.

H&M Group

The H&M group includes nine unique brands, united by common passions: to make great design accessible to everybody and to lead the way towards a more inclusive and sustainable world. Together our brands offer customers a wealth of styles and trends within fashion, beauty, accessories and homewares as well as modern, healthy food. Each brand works with constant improvements of their ranges to always be relevant, while the H&M group’s investments in the supply chain, tech, advanced analytics and AI will also benefit customers of all the brands in the group.

What started in 1947 with one single store for women’s clothing, Hennes in Västerås, Sweden, is now a global fashion and design group. We have stores for customers locally in 69 markets and strong digital presence through nine clearly defined brands. We are opening new stores where there is good potential while we continuously develop and optimise the store portfolio. The digital expansion continues with existing brands to new markets as well as with external partners and social platforms.

Our sustainability vision is for the H&M group to lead the change towards a sustainable fashion industry based on a fully circular approach and renewable energy. With customers around the world, we create large-scale demand for sustainable materials and circular solutions. Our long-term approach means we can support innovations and make them scalable while driving increased transparency throughout the value chain. The vision includes working to achieve a fair, equal workplace both at the H&M group and among suppliers, and contributing to good communities based on diversity and inclusion.


Sales including VAT SEK 232 billion in 2017
47 markets with online shopping
4,800 stores in 69 markets
In the H&M group, 73 % of the employees in positions of responsibility are women
59 % of the cotton we use is sustainably sourced. Our goal is 100% by 2020
In 2017, our customers handed in 17,771 tonnes of old textiles to our program for reuse or recycling
Supplier factories representing 53% of our total production volume have workplace dialogue training
100% of the supplier factories we buy from in Bangladesh hold democratic elections of worker representatives.
96% renewable electricity in our own operations in 2017