Matthias Gebhard - Managing Director, Bergfreunde GmbH

Matthias Gebhard
Matthias Gebhard

Panel Discussion: Retail Development - the changing face of retail

For the past year and a half, Matthias Gebhard has been on the Executive Board of the online retailer, which specialises in outdoor equipment and has in recent years developed into one of the largest and most innovative trading platforms in our industry.

Born in Tübingen, Gebhard moved to Berlin to pursue of college education. Subsequently, his work took him to various countries and different industries. Following a long spell at Roland Berger Strategy Consultants as a senior consultant, he moved into the start-up sector and the area of social entrepreneurship. There, he was able to use and increase his know-how in the field of commerce (including at The Grameen Creative Lab). During his work, he was constantly aware of one thing: anyone wanting a role in the outdoor sector has to be active outdoors. Gebhard has always regularly taken time for projects outside.

Within the panel discussion “The Changing Face of Retail”, Gebhard, Managing Director of, provides considerable insights into purchasing behaviour in the outdoor sector as well as the challenges and opportunities that the retail industry has to grapple with in order to be successful. He also discusses these challenges with the other panel participants.