Mats Georgson - CEO, Georgson & Co
Mats Georgson, CEO of Georgson & Co, is a consultant, lecturer and university professor at Stockholm University.
Mats Georgson, CEO of Georgson & Co, is a consultant, lecturer and university professor at Stockholm University. His fields are strategic management, market communication and brand management. He holds a Ph.D from the University of Connecticut, and has together with Tony Apéria co-written the European version of Kevin Lane Keller´s leading academic course book “Strategic Brand Management”. Mats has more than 20 years of experience in his fields; from the perspective of a client, or that of a consultant, as well as encountered from the educational side. He has worked for Sony Ericsson as their Global Brand Director, and for different consulting agencies in Sweden and the USA. He has worked on developing and implementing strategies, as well as products and design in many well known and respected companies and organizations.
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