Mark Held - General Secretary, European Outdoor Group (EOG)
Break Out Presentation: The European Outdoor Market
Mark Held, General Secretary of the European Outdoor Group, has over 25 years of experience in the outdoor industry. During his career, he has held senior positions at major companies, including Lowe Alpine and Berghaus.
He was one of the founders of the European Outdoor Group (EOG) in 2003, with the clear objective of uniting the fragmented outdoor industry. The EOG’s agenda covers key areas such as research, events, sustainability, responsibility, outreach and product safety.
In 2005, Mark agreed to take on the management of the group and became General Secretary, a role he has fulfilled ever since.
At European Outdoor Summit, Mark Held gives a
comprehensive overview of the status quo during his presentation “Overview of
the European Outdoor Market in Central Europe”.
Those insights are based on the EOG “Stade of Trade”, a study for the outdoor industry, reporting market data across almost 50 product lines from seven main categories - with over 110 outdoor brands taking part in the project. Especially for the European Outdoor Summit, EOG General Secretary Mark Held will share some hard figures on the German, Austrian and Swiss market and look behind interesting developments analyzed in cooperation with over 110 brands and retailers.
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