Lars Rabe - Senior Director, Demandware GmbH

Lars Rabe
Lars Rabe

Panel Discussion: Retail Development - the changing face of retail

Innovations in retail – Lars Rabe is the perfect participant for a panel discussion on changes in the retail sector. As Senior Director of Demandware, he is one of the leading thinkers when it comes to new solutions. Demandware launched a cloud-based enterprise e-commerce platform back in 2004 and sets new standards in multi-channel e-commerce solutions almost every season. Companies including Jack Wolfskin, Columbia and Mountain Hardware place their trust in the enterprise. They are joined by a total of over 200 individual brands in over 800 locations throughout the world.

Rabe is a proven online expert. His previous roles, prior to his current job, included the posts of Vice President Marketing at Intershop Communications AG and Managing Director of SoQuero GmbH.

His position in the European Outdoor Summit panel discussion “The changing face of retail” appears clear given his CV, but we are eager to know how he sees the current situation and the future of outdoor retail!