John first discovered the internet in January 1994 and wrote his masters thesis on the application of hypertext to the cognitive domain. Needless to say, he was hooked! Since then he has applied both legacy and emerging technologies to an array of business initiatives across a wide range of company cultures. Between 2007 and 2018, he has worked in the apparel and footwear vertical as a technology change agent, working with and advising the likes of adidas, Amersports, Bestseller, Brioni, Brooks Running, ECCO, G-Star, HFG and Puma, amongst others. He is the current CEO of

About Neocles is a four year old company that takes digital orders on behalf of its clients. The platform has been built from scratch on Microsoft Cloud to enable complete digital channel shift as well as revenue growth at very large scales.