Henrik Hoffman - Naturkompaniet, CEO

Henrik Hoffman
Henrik Hoffman

Henrik Hoffman, managing director of Naturkompaniet and Fenix Outdoor Retail. Naturkompaniet has 31 shops in Sweden and the chain in Finland, Partioaitta, has 14 shops. Each company has its own e-commerce business.

As
a managing director Henrik is involved in all aspects of the business
from strategy level and down to staff recruitment. He has been working
for 10 years in the outdoor industry and before that he was working in the
military. In his personal time he loves to be in the nature, sailing,
trekking, hunting or just enjoying an open fire.