Frederic Hufkens - CEO & Chairman, A.S Adventure Group

Frederic hufkens
Frederic hufkens

With a wealth of experience across a wide spectrum of retail, as well as experience at the helm of the hugely successful A.S.Adventure Group (Bever, A.S.Adventure, Cotswold & Snow & Rock), Frédéric will offer delegates invaluable knowledge, expertise and insight. Started in 1995 as small family-owned operation in Belgium, A.S.Adventure now stocks over 50,000 products, including kit for travel and camping, cycling and running, ski and snowboard, beachwear and gadgets. Frédéric was brought on board in 2007 to overhaul the corporate structure of the business and breathe new life into the company.

Rapid changes in both technology and consumer preference have altered so many of the established concepts of retail that it is time for the industry to re-look at what is possible and work together to identify opportunities for the future.  Taking place on the first day of the Summit under the category: CHANGE UP! Doing Things Better, Frédéric’s presentation, ‘The future of Outdoor Retailing’, will discuss choices that need to be made and how looking at the options that are progressive and positive could make outdoor retail a significantly differentiated sector.