Donna Burbank - Managing Director, Global Data Strategy Ltd.

Donna burbank
Donna burbank

Donna is a recognised industry expert in information management with over 20 years of experience in the technology industry.  She currently is the Managing Director of Global DataStrategy Ltd, an international data management consulting company, and has worked with dozens of Fortune 500 companies worldwide in the Americas, Europe, Asia, and Africa.

Her background is multi-faceted across consulting, brand strategy, marketing, product development, product management, and business leadership in organizations such as CA Technologies, Embarcadero Technologies, and PLATINUM Technologies.  She has co-authored several books and numerous articles on data technology and speaks regularly at industry conferences.  When not doing data management, she is either running up a mountain, or skiing down one. 

With data-driven digital technology transforming the way organisations worldwide are doing business, new business models are emerging as disruptive technologies such as the Internet of Things (IoT), Artificial Intelligence (AI), Big Data, and other innovations enter the business landscape.  But how do you separate the “buzz” and hype from the solutions that can offer real-world practical business benefits in the outdoor sports industry?  Customer experience, recommendation engines, supply chain management, inventory control and more can be augmented by these new technologies, but where does it make sense to start?  Donna’s presentation will help demystify the current data-driven digital solutions on the market today, and will discuss real-world success stories from multiple industries that can have practical applications in the outdoor sports marketplace.

Donna can be reached at and you can follow her on Twitter @donnaburbank.