Daniel Macaulay - Founder & Strategic Director, Brandwave
Over the past 10 years, Founder and Head of Strategic, Daniel Macaulay has provided strategic marketing consultancy to many of Brandwave’s key clients helping them to successfully reposition themselves as market leaders.
Specialising in the sports and outdoors markets, Brandwave’s client base includes many of the Outdoor industry’s most high-profile and successful brands.
During this one-hour breakout session, Daniel will be looking at the impact that strategic brand positioning can have on all business aspects of brands operating in the Outdoor industry. He’ll be analysing how repositioning a brand can redefine a company’s core values and he’ll be discussing the techniques that some of the most iconic brands use to successfully differentiate themselves from their competitors
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