CHRISTOPH KRAUSS - Benchex
Before founding benchex in 2013, he spent more than 10 years in the Consumer Goods industry (Beiersdorf (Nivea) and Philips), where he gained profound understanding of customer focus Marketing and Sales processes, e.g. as head of Category Management and Marketing Management NIVEA MEN. He won several Effie-awards for efficient Marketing and represented Beiersdorf in GS1 Germany Steering Group Demand Side (ECR).
Christoph holds a diploma in business administration from University of Mannheim and lives in Hamburg, Germany and is married with two children.
Benchex is a consultancy firm providing consumer and retail insights to the Outdoor category and other industries.
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