Barbara Smit - EDM Publications, Author of Nordic Outdoor Study

Barbara Smit
Barbara Smit

Outdoor Industry journalist

Barbara Smit acts as associate editor of SGI Europe and the Outdoor Industry Compass. She is also head of research at EDM Publications, the company behind both publications. She has been reporting on the sporting goods industry for nearly fifteen years. Barbara is the main author of the Nordic Outdoor Study and several other reports by EDM Publications on sports and outdoor markets in developed and emerging markets, most recently India and Brazil. She is currently working on Russia and other east European markets. Barbara previously contributed to leading business publications and she is the author of Sneaker Wars, a book about the story behind Adidas and Puma, and the rise of the global sports business.