Baggio Zhong - Managing Director, Kailas


Mr. Zhong is the Managing Director of Kailas and a successful Chinese entrepreneur with 11 years’ experience in the Chinese sporting goods industry.

Mr. Zhong is the Managing Director of Kailas and a successful Chinese entrepreneur who has 11 years’ experience in retail, brand management, R&D, manufacturing and marketing in Chinese outdoor industry. He is one of the leaders in Chinese outdoor industry. And he also was the winner of 2006-2009 China Outdoor Sport Annual Character Award and 2010-2011 Outdoor Manager of the year by Chinese Outdoor Industry Annual Award.

Meanwhile, Mr. Zhong gained the VAUDE licensing right for the Chinese Market. Mr. Zhong loves Extreme Sports, especially in climbing, mountaineering and motorcycling. “You can be great because of your dream”. This is his life motto.  As an outdoor enthusiast and owner of the company, he is building up the brand of Kailas by involving in all process including material and fabric selecting, Designing and marketing. His goal is to provide professional service and the best products for all outdoor enthusiasts.

Under the leadership of Mr. Zhong, Kailas is widely recognized across China as a Premiere brand, manufacturing top quality technical outdoor gears, apparel, packs, sleeping equipment and shoes. Since 2003, Kailas has been developing and promoting outdoor lifestyle to all generations, including projects like “Non-governmental Mountaineering and Expedition” and “Chinese Outdoor Leader Development Program”.

Moreover, Kailas sponsors many outdoor sport organizations—the partnership with the IFSC being the latest development of this kind—to promote Sport Climbing worldwide. Now Kailas has been No. 1 by sales volume in the Chinese specialize Outdoor sales channel and sales outlets covering China’s 32 provinces and cities nearly more than 500 sales terminals.