Arne Arens - General Manager, The North Face EMEA

Arne arens
Arne arens

Arne Arens is the General Manager for The North Face EMEA, the leading global supplier of premium outdoor product. Arne has spent most of his career in sporting goods, starting with Nike and has been with The North Face for the past 6 years, operating out of the European Headquarters in Lugano, Switzerland. Arne is passionate about (outdoor) sports like running and skiing, but is also a big fan of Futbol Club Barcelona.

Arne’s key note presentation will focus setting the stage for one of the main topics of the summit: the huge opportunity to increase outdoor participation in Europe, an important topic considering the increasing levels of inactivity by adults as well as kids. Finding new and innovative ways to get people outside and get them active while enjoying nature is an urgent challenge for society, but also for the collective outdoor industry.