Angela Owen - Senior Vice President Marketing, REI

Angela Owen
Angela Owen

Future of Outdoor retailing

Angela Owen, senior vice president of Marketing, is accountable for all brand strategy, brand communications, customer insights, social media and loyalty programs at REI, a member-held co-operative that sells outdoor gear and clothing (Recreational Equipment, Inc., Seattle, USA).  REI currently has five million active members and operates 127 retail stores in the U.S., plus a highly successful e-commerce business through its digital storefronts, REI.com and REI-Outlet.com.

Previously, as senior vice president of Merchandising, Angela was accountable for assortment strategy, inventory management and financial planning.  She also led a multi-year systems and process transformation to an SAP platform. Angela has worked in the outdoor industry for 27 years including 23 years of service at REI.

She currently serves as board chair for the Conservation Alliance, an organization of outdoor businesses in the United States whose collective contributions support conservation efforts.  In her personal time, Angela enjoys travel and outdoor activities.