FULL EOS 2016 LINE-UP ANNOUNCED: A.S.Adventure CEO Frédéric Hufkens to Speak at the Summit

Frederic hufkens
Frederic hufkens

Anders selling
Anders selling

The European Outdoor Group (EOG) is pleased to announce two further keynote speakers to the line-up of the European Outdoor Summit (EOS).  The first is Frédéric Hufkens, the CEO and Chairman of outdoor and adventure specialist A.S.Adventure, and the second is Anders Selling, a Swedish Management Consultant who’s background is extensive and includes eight years with the SAAB Automotive.

Offering a full line-up of inspirational, educational and informative speakers and break-out presentations, the EOS 2016 takes place on 29th and 30th September in Barcelona. BOOK YOUR PLACE now to secure an audience with top names and brands from within the industry!

Rapid changes in both technology and consumer preference have altered so many of the established concepts of retail that it is time for the industry to re-look at what is possible and work together to identify opportunities for the future.  Taking place on the first day of the Summit under the category: CHANGE UP! Doing Things Better, Frédéric’s presentation, ‘The future of Outdoor Retailing’, will discuss choices that need to be made and how looking at the options that are progressive and positive could make outdoor retail a significantly differentiated sector. 

With a wealth of experience across a wide spectrum of retail, as well as experience at the helm of the hugely successful A.S.Adventure Group (Bever, A.S.Adventure, Cotswold & Snow & Rock), Frédéric will offer delegates invaluable knowledge, expertise and insight.

Started in 1995 as small family-owned operation in Belgium, A.S.Adventure now stocks over 50,000 products, including kit for travel and camping, cycling and running, ski and snowboard, beachwear and gadgets. Frédéric was brought on board in 2007 to overhaul the corporate structure of the business and breathe new life into the company.

Also added to the speaker line-up, the EOG is pleased to introduceAnders Selling, a Management Consultant with extensive international experience from major manufacturers and well known consulting firms.

President of the Swedish Sailing Federation and former CEO of Vasaloppet, the world’s oldest, longest and biggest cross country ski, Anders is no stranger to the outdoors and sports sectors and has worked with many major manufacturers. His presentation also takes place on the first day of the EOS under the category: CHANGE UP! Doing Things Better, titled:Lessons learned from the Automotive Industry .

The current supply chain model for the outdoor industry is under considerable pressure; this is in terms of capacity, timing, social accountability and transparency.  So is it a case of not being able to see the wood for the trees or do alternative learnings exist that could dramatically change our approach?  Anders takes a look at this via the lens of his background in the automotive industry and consequent experience of consultancy across a wide range of areas.