Marie Måwe

Marie champions Sustainability Stakeholder Engagement at Gore’s Fabrics Division and is a member of both the EOG Sustainability Steering Group and the OIA Sustainability Advisory Council. Passionate about driving change, she has held sustainability leadership positions in the outdoor industry for the last ten years. She holds an M.A. degree in international relations and development economics and has previously led social responsibility projects in both public, non-governmental and private organizations. Growing up in Swedish Lapland, she loves snow, mountains, and outdoor sports.

Gore Fabrics Division

Durability is becoming a critical part of many sustainability and circularity conversations and producing durable products is an effective way to lower the environmental impact of the industry. However, until now there is little in the way of a formal definition or tools to measure with both the emotional and physical aspects of durability being important. This session will provide a deep dive on the topic and will discuss why it matters, and present some results obtained so far in a project intended to assess the residual functionality of waterproof jackets.