Chris Doyle - Adventure Travel Trade Association


Executive Director Europe & Central Asia

About Chris

For nearly 15 years, Chris has served an influential role in the strategic direction and innovative development of the Adventure Travel Trade Association. A global organization with more than 1,300 members in 100 countries worldwide, ATTA Members share a commitment to the responsible development of tourism. In addition to overseeing the ATTA’s development efforts throughout Europe and Central Asia, he serves as a strategic advisor to public and private organizations, tourism boards and ministries, DMOs, NGOs and development agencies worldwide. Recognized as an inspirational speaker and innovator, he also serves as an AdventureEDU facilitator/instructor of best practices and long-range responsible tourism development planning. 

Chris is based in Gothenburg, Sweden. He is married to Emma, and has two daughters, Moa and Lyra, and two sons, Aidan and Elliot.

About ATTA

Established in 1990, the Adventure Travel Trade Association (ATTA) today is widely recognized as a vital leadership voice and partner for the adventure travel industry around the world. A membership and trade organization, the ATTA is designed to be a force for the industry and exists to drive thought leadership, industry promotion, and opportunities to network and convene globally to create trade and business health. It currently serves more than 1,300 members in 100 countries worldwide. Our constituency is made up of tour operators, tourism boards, specialty agents, and accommodations all sharing a vested interest in the sustainable development of adventure tourism. Through its growing business services division, the ATTA's Adventure 360 delivers a portfolio of strategic solutions and a robust ecosystem of events around the globe. Those events include AdventureNEXT which focuses on regional promotion and partnerships; AdventureELEVATE a North American-based educational conference; and the premiere adventure travel global conference, the Adventure Travel World Summit. With specialized expertise in research, events, education, media, and promotion, Adventure 360 is able to provide valuable solutions to a broad set of partners across many verticals of business.